About
Founded by candy veteran Jeff Rubin in 2006, IT'SUGAR has become one of the largest specialty candy "retailtainers" in the world, with 100 locations throughout the United States and Canada. IT'SUGAR is more than a candy store - it's an experience. Known for their absurd sugar innovations that celebrate lighthearted rebellion, IT'SUGAR aspires to a future where everyone has access to pure joy that comes from indulging in a world with fewer rules and more sugar.